- Client: Biotechnology company
- Task: Assemble field sales and eRep teams
Field sales and eRep – innovation in tandem
For the launch and marketing of a new vaccine, our client – a biotechnology company – had to grow professionally across all its structures within the shortest space of time. The company wanted us as its partner to implement its ambitious multichannel strategy and lay the foundations for the ‘field sales of the future’.
We were commissioned with the task of setting up the field sales and eRep teams. Staying within a tight recruitment plan, we procured employees with the necessary digital affinity and geared them up as the first pharmaceutical field sales team solely focused on e-mobility in line with the client’s wishes.
The close integration of the eReps with the field sales team is of considerable importance here: eReps do the preparation and follow-up work, assess potential, secure opt-ins and coordinate enquiries. The field sales team presents the products in person, performs networking tasks and holds face-to-face events. We were able to use this tandem to give the company a voice and a face.